Amarjeet Bains, affectionately known as COACH AJ, is a passionate health enthusiast dedicated to promoting healthy living through human science and functional medicine. She believes in the power of good food, nutrition, sleep, mindfulness, exercise, and positive relationships as the true pillars of well-being.

With 17 years in the corporate sector, COACH AJ witnessed firsthand how young professionals were increasingly affected by lifestyle issues such as diabetes, infertility, heart problems, obesity, and mental health challenges. Inspired to help her friends and colleagues, she delved deep into health and fitness, becoming a certified fitness coach. Despite her love for exercise and the concept that "Movement is medicine," she realized that busy lifestyles and chronic conditions made it difficult for many to maintain their health through exercise alone.

Her mission is to help people overcome chronic lifestyle issues and lead healthier lives by providing them with the best knowledge and resources in the industry. COACH AJ's motto is "Health is always wealth, so love and cherish it." She also shares knowledge about women's health issues and simple solutions through her online initiative, Holistic Woman Solutions.